Using Facebook Group to Make Profits for Your Startup

Facebook is the third largest website in the world. It is behind Google and Youtube only in terms of traffic. As an entrepreneur, Facebook can be a great source for you to advertise, market and gain customers for your product or service.

Facebook is immensely popular in all parts of the world. If you are a business holder, it is highly possible that your customers are using Facebook. To get their attention, you can use Facebook to promote your products.

One really useful feature of Facebook is its groups. Facebook groups are a great place where people having a similar liking, objective or inclinations hang out discussing matters of similar interest.

For instance, if you are a tech enthusiast and your startup is based on some technological invention you have just created, you can leverage the power of Facebook groups to gain some employees, customers and clients for your startup.

The real power of Facebook groups is not just exercised by inviting people to join the group and adding them in your community. It is actually used when people you have invited start inviting other people in their profiles. This creates a chain compounding your members in the most viral way possible.

If you are an entrepreneur then using Facebook groups can help your business exponentially.

Here are a few tips on how to use a Facebook group to make a thriving business out of your startup:

1. Provide Value and be Informative: The most basic thing to make a Facebook group successful is to provide value. No one likes unrelated posts, jokes and updates which are not related to the niche of your startup and group. The key is to provide valuable information regarding your products which provides actual benefits to the members of the group. You can create contests, surveys and polls to get feedback directly from the members on how to improve your product. This will also enable better and improved communication between you and your customers. You can also provide extra benefits to the customers who join your Facebook group.

2. Hire Moderators: It is really difficult to manage a group of thousands of members. Make sure you have experienced and skilled moderators in your team who can handle the group in an efficient way. There are already billions of ads shown on Facebook. This is one of the reasons why people have started using alternate social media platforms like Twitter and Instagram. Make sure the moderators do their job in raising profits for your startup and not the other way round.


3. Build Relationships and Ask for Feedback: Traditional social media promotional tactics can take a lot of time if you are trying to build your startup. You need to get creative to reach customers through your Facebook group. Get feedback from your customers to know how they feel about your idea of startup. You can ask your customers whether your idea is going to solve a particular problem or not. This way your customers will feel more attached to your business knowing that they have a say in how your product or service is being built.

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Word of Mouth Marketing Technique

It is often said that your customers are your best marketers. Competition is as fierce as it can be. Companies, organizations and individuals are inventing newer methods of marketing products and services. Entrepreneurs have become extremely experimental and several unconventional methods of marketing are now being adopted.

With the development of techniques in the field of marketing and propaganda, the customers are also getting smarter. The availability of so much options and competition has only made it difficult for the companies to retain, grow and expand their customer bases.

How to make a customer stick to your company’s product or service amongst such vast variety of options in the market has been the question of the decade. As an answer to this question, companies have now started extensive feedback and after sales operations. The aim of such activities is to provide complete after sales satisfaction to the customer as part of customer retention strategy.

And guess what. What does a satisfied customer help a company achieve?

A satisfied customer becomes the biggest source of the most effective marketing strategy known till date – word of mouth.

Word of mouth marketing or popularly known as Word of mouth advertising is becoming a popular technique to advertise one’s products or services.

Also, it is not very unconventional too. According to surveys and reports, more than 70% people believe the word of mouth review or recommendation of a product or a service from family and friends. They tend to trust someone who has a first-hand experience of a particular brand in a particular niche.

Word of mouth publicity is not confined or limited to kin or friends who we know personally. It has been established that more than 90% of the buyers would read reviews or feedbacks from people or other customers who are not known to them. Even still, people feel connected while sharing positive or negative reviews of a particular product.

In today’s competitive world, a single word of mouth recommendation from someone who had first-hand experience with a particular product or service you are planning to buy can make you go all the way down to the store and purchase it without hesitation.

Companies are now realizing the power of organic word-of-mouth publicity. Hence there is so much focus on making and keeping the customers happy. Only a completely satisfied customer would be willing to share a positive feedback about your product with someone else. That is why companies are sharing almost an equal amount on customer service as they do on product or service development.

Moreover, it is the most natural and cost-effective marketing technique that there is. Companies spend millions and millions on traditional and non-traditional methods of advertising. Word of mouth marketing can help you grow your fan base and clientele without incurring a single dime. A happy customer is more than eager to share the positive experience which he receives from using your product or service.


Now one can only imagine how much effective a community of such happy customers can be for the growth and profits of a company. Both the aspects are inter-linked and one would not survive without the other.

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Tips to Build Your Own Business While Keeping Your Day Job

It is a dream of every employee stuck at his desk in his nine-to-five job to become an entrepreneur. History has shown us that many successful businessmen and entrepreneurs were initially involved in a day job. However they took a leap, quit their jobs and started their own business venture which later proved out to be the wisest decision of their lives.
This transition from day job to an independent entrepreneur might not be easy for everyone. There a lot of constraints involved. One of the biggest factors is the financial dependence on the day job.

Sometimes, a mere idea and motivation are not enough for an aspiring businessman to quit his day job and to start working towards building his own company. Hence, some people try to build a business while working their day jobs. This however, poses some great challenges. The work pressure to complete the projects both at the job and at one’s own business can prove out to be exhausting. Some people veer off course and get demotivated which results in the failure of one of the projects. And most of the time it is the aspiration of building their own business which gets dumped.

Although, with the help of some intricate planning and management, this problem can be kept at bay easily. Here are some actions that you might take to build your own business while keeping your day job:

1. Never Forget the Reason of Starting Your Own Business: You always need to remember why you are going through so much hardship. There can be any number of reasons for planning your own business venture. You might not be satisfied with the salary you are earning in your job and you believe that your ideas and time are worth more than what you are making right now. Whatever the reason may be, always keep it in the front of your eyes so that you never lose motivation when the going gets tough.

2. Set Daily Goals and Objectives: Entrepreneurship and building a business is a process. A process which takes determination, perseverance and smart work. You need to set small milestones and timelines. Set up goals on a daily limit. Your goals should be realistic which can be achieved keeping in mind that you need to work nine hours in your job too. Take steps each day. Steps which are productive and will help you build a business which can take over the insecurities of the job and help you quit ultimately.


3. Manage Time and Money: Building a business from the scratch takes careful planning of resources. Resources which are often present in short amounts. Time and money are two such resources which are vital for an entrepreneur. When working a job and trying to build a startups side by side, you need to manage your time and finances conservatively. A crunch of even one of these two resources might result into the whole balance getting disrupted. You need to control your avoidable expenditures as you would require capital for your business. You also need to micro manage your time. Avoid activities which are non-productive. However, one should not lose track of one’s well-being in the whole process. Being mentally and physically fit should be of paramount importance.

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Top Entrepreneurship Magazines in India in 2019

These days, people are more obsessed about startups rather than big companies and organizations. The reason being that entrepreneurs behind successful startups like Uber, Zomato, Slack etc. are becoming more of a role models for the aspiring entrepreneurs in India as well as outside.

These entrepreneurs and founders have created tremendous wealth and success for themselves which often becomes one of the most important motivating factors for the young and new entrepreneurs. Business magazines all over the country usually publish a couple of stories of such entrepreneurs in their every edition. Such stories are becoming a great source of encouragement for people to work on their ideas and develop it into a successful business venture over time.

There are hundreds of such magazines and prints operational in Indian which regularly update their users about various startups in India and related opportunities. However, we will discuss some of the top entrepreneur magazines in India in 2019 which you cannot afford to miss.

Not just the success stories, it is also crucial for a budding entrepreneur to be aware of the latest developments and trends in the market. Keeping an eye on the market is a must if you wish to succeed with your business plan. Entrepreneur magazines help you in keeping track with market and new developments in the industry.

1. Entrepreneur Magazine India: The magazine is published by NPCS on a monthly basis. Entrepreneur Magazine consists of top startups in India which are selected by NPCS after screening them on behalf of various investment factors. The magazine has made life of investors easier by carefully choosing and providing them with the projects suitable for investment.

2. Business Today: Business Today publishes their editions every fortnight. They have been in publication since 1992 and are one of the oldest business magazines in India. Since its establishment, magazine has played a role of problem solver of various economic and business trends and strategies particularly in India. It has been serving entrepreneurs by providing them a deep look inside the economy and market developments in India.

3. Outlook Business Magazine: Outlook Business has been providing information to its readers, information which helps its readers get a clear and precise knowledge and understanding of business concepts, decisions and dynamics. It is one of the most reputed magazines in India since it covers the perspectives, thinking and stories of all the leading entrepreneurs and businessmen.

4. Forbes India: Forbes is an international business magazine which covers the top business conglomerates, entrepreneurs, startups and businessmen in the world. Forbes India is managed by Network 18 which is the media branch of Reliance India. Forbes India exclusively prints stories of young and bright entrepreneurs and how they achieved success in their industries to become top and some of the wealthiest businessmen in the world.


5. Business India: Business India is renowned to highlight and provide the in-depth analysis of government economic policies and decisions. Not only this, they also help businessmen in understanding that how these policies are going to affect their businesses. The magazine also has a reputation in the corporate world as they provide its clear and concise picture.

Source: http://bit.ly/2ZAMnxW

Solar Energy Startups in India 100 GW by 2022: Business BonFire

India has emerged as one of the biggest players in the field of solar energy in the world. In times of global warming where the whole world is advocating the use of renewable energy sources like wind and sun, India is harnessing solar energy with serious intent and capacity.

Harnessing the power of the sun is no more a phenomenon which was being applied and used only by developed nations. Developing countries like India are now focusing more on building infrastructure which will help in moving the economy from coal-dependent to solar-energy dependent.

India due to its geographical location on the globe receives sunshine for the most part of the year. Thus, it is one of the most suitable places to harness this renewable source of energy.

Thanks to the growing entrepreneurs in India who are working towards India’s transition to clean energy, India’s solar capacity stands at 30.071 GW in 2019.

Several startups have been launched in India which are using their ideas, technology, potential and capital for making India the next biggest solar power in the world.

IN 2015, the target was set to take the solar capacity of India to 100 GW by 2022 with an investment of US $100 billion.

Here is a compilation of some of the startups involved in solar energy in India.

1. 8Minutes: This clean energy initiative was launched and founded in 2015 by Dev Arora, Anuj Gupta and Arjun Srihari. The company’s primary objective was to make solar energy more accessible to common Indian consumers and households. 8Minutes also has commercial clients which include educational institutions, corporate companies and industries. The company first analyses and identifies the feasibility of solar panel for the user. If it is possible to install the panel, company then handles the complete work from documentation to installation. The company already has 26 MW of solar assets deployed, 39 million KWH energy produced annually and a CO2 emission offset of 29,000 metric tons in its portfolio. The Delhi based startup has achieved this much in just a span of 3 years.

2. Oorjan: Oorjan is a rooftop solar platform system for households, communities and businesses. The company was founded as part of Top-10 Technology Startups by women entrepreneurs in India by the Anita Borg Foundation and Government of India. Its founders are Roli Gupta and Gautam Das who founded Oorjan in November 2014. Both the founders are alumni of IIT Bombay. Oorjan offers numerous design options to its clients. Not only this, but flexible financing options are also provided by the company. Oorjan’s mission is to make each household capable of harnessing solar energy.

3. Orb Energy: Orb Energy is a startup in Bangalore which provides solar energy platforms in India. The company has sold more than 150,000 systems in India in the past ten years. Orb Energy is in the field of manufacturing its own photovoltaic modules and solar water heating systems. Orb Energy raised about $15 million in equity and debt funding. This funding will be used to expand its operations in Kenya. Orb Energy provides attractive financing options for SMEs. The company is in the process of building its own in-house platform for the solar rooftop.

4. ReNew Power Ventures: Sumant Sinha founded this company six years ago and it has been backed by several angel companies like Goldman Sachs, Abu Dhabi Investment Authority, Asian Development Bank, and Global Environment Fund. ReNew Power Ventures has grown to be a unicorn leader in the field of cleantech space in India. The company entered the space of solar energy in 2014 with a 57.6 MW project.

5. Ostro Energy: This is a Delhi based startup which plans to build 1000 MW of solar energy projects by 2019. Ostro has about 460 MW of wind and solar energy projects in construction in several states of India which include Karnataka, Telangana, Gujarat and Rajasthan. It is backed by Actis which has put in an investment of $280 million in Ostro Energy.

6. IndiaGoSolar: The Delhi based company has worked tremendously in bringing the convenience of e-commerce in the solar energy market. IndiaGoSolar was launched with a capital of just Rs.6 lakhs. Today, however, it has huge clients in its portfolio such as Sukam, Schneider, Power One and Southern Batteries.

It is not just unicorn status companies and entrepreneurs who are taking initiative to make India a clean energy state. Lakshey Sehgal, an individual or solopreneur based out of New Delhi is also working towards solar energy generation. The 25 year old boy is training people on how to be an entrepreneur in the field of solar energy. This is has inspired many individuals, organizations and entrepreneurs to divert their resources and time towards this crucial and important matter of renewable energy.

Our non-renewable energy resources like coal and oil are being depleted at an alarming rate. Now is the time to act and develop alternate renewable sources of energy which can sustain our planet and its requirements.

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